Multiple Network Effects: “Individual-Organization Social Interaction” Model on China’s Sustainable Voluntary Service Supply Mechanism

Despite strong policy support for volunteerism, Chinese social service organizations require assistance in volunteer management, particularly concerning retaining volunteers and sustaining the supply of services. By interviewing from a successful organization analyzing collected data using constructive grounded theories methods, this study found that, contrary to conclusions previous studies, (1) sustainable volunteerism involves volunteers’ ability, motivation, resources; (2) ideal framework sustainability provision is based on triangular model “individual-organization interaction”; (3) interaction manifests itself three network effects (emotional, family, social). In particular, our analysis that interpersonal relationships, intergenerational parent–child education are essential